My client asked me, “what’s the difference between regular writing and UX writing?” Excellent question!
UX Writing is a form of writing that is clear, concise, and straightforward at all times. It guides readers through a website or app in order to help them accomplish a goal. And while the writer's goal is not to advertise a product or increase sales, good UX writing can certainly boost business goals when used effectively.
Copywriting, on the other hand, should influence a reader’s thoughts, feelings, and responses about a product or service. With this in mind, and knowing our project demanded both strategic UX writing and copywriting, I carefully crafted written content for the fundraiser and launched our product on targeted social media outlets.
By the end of the weekend, our team was contacted by two local media outlets that published features on the cafe.
This targeted campaign resulted in a HUGE boost for our fundraiser. Within two weeks of launching, we exceeded our initial goal of $1,500.00 in crowdfunding.